Seller Mission
Listing your home for sale is not something that I take lightly. I understand the importance in helping a seller capitalize on their hard-earned equity, built over many years. For this reason, I always deliver to my client a best in class marketing plan to ensure your home is presented to the market attractively and with the right exposure.
Facebook & Instagram Ads
Over 90% of residential buyers start their search online. For this reason, a key component of the marketing plan is to post your property on key social media platforms including Facebook, Instagram, LinkedIn, Twitter and YouTube. In order to ensure your property is being given exposure to the right target market, we run paid social media ads. On Facebook and Instagram particularly, we target prospective buyers in specific cities with certain interests that align with the ideal buyer profile that is the right candidate for your home. Additionally, the interactive features such as comments and direct messaging on these platforms enable direct communication with potential buyers, fostering engagement and inquiries. Facebook and Instagram Ads also offer analytics tools, allowing us to track the performance of their campaigns, then make data-driven decisions to optimize marketing strategies. Leveraging these social media platforms enhances the visibility of your property, increases engagement, and reaches a broad audience in the competitive real estate market.
Marketing Brochures with QR Code
Using marketing brochures in the home sale process offers numerous benefits. These visually appealing and professionally designed documents serve as a powerful tool to showcase a property’s unique features, creating a lasting impression on potential buyers. Featuring high-quality images, floor plans and key selling features, brochures provide a comprehensive overview of the home, helping buyers make informed decisions. The tangible nature of brochures allows for leave-behind marketing, allowing prospective buyers to take the property details home with them for further consideration. Additionally, brochures can be distributed through various channels, increasing the property’s visibility and attracting a broader audience. All marketing brochures come with a QR code that prospective buyers can use with their phone to access the property’s home video tour.
Professional Floor Plans
Having professionally crafted floor plans is crucial when selling a home as they provide prospective buyers with a comprehensive and visually appealing layout of the property. These plans offer a clear understanding of the spatial arrangement, room dimensions, and flow of the house, aiding buyers in envisioning how the space suits their needs and lifestyle. Accurate floor plans also contribute to transparency in the selling process, helping to build trust between the seller and potential buyers. Additionally, well-designed floor plans can highlight unique features and maximize the property’s appeal, ultimately increasing the chances of a successful sale. In the competitive real estate market, where first impressions matter, detailed floor plans serve as a valuable tool in attracting and engaging potential buyers.
Custom Property Website
A dedicated website provides a centralized and branded online space to showcase a property in a comprehensive as well as visually appealing manner. This platform allows for the inclusion of various multimedia content such as video tours, brochures, floor plans, high-quality images, property descriptions and neighbourhood information, creating a more immersive experience for potential buyers. The website’s search engine optimization (SEO) potential can enhance the property’s online visibility, attracting a broader audience.
Direct Mail Flyers with QR Code
Direct mail serves the purpose of not only highlighting the key features of a property but also driving specific actions, such as attending open houses or scheduling showings. Flyer mail outs allow for precise targeting based on demographics, location, and other criteria. This targeted approach ensures that marketing materials are reaching individuals who are more likely to be interested in the specific property being offered. It complements digital efforts by reaching a different segment of the market and stands out in a crowded online landscape. All marketing flyers also come with a QR code that prospective buyers can use to access the property’s home video tour.
Video Tour for YouTube
YouTube is the world’s second-largest search engine after Google and according to the National Realtors Association, viewers are 300% more engaged with a video tour compared to just 2D imagery. Incorporating a home video tour into the home sale process provides a dynamic and immersive way to showcase a property, offering several advantages. A video tour allows potential buyers to virtually explore the home, giving them a realistic sense of the layout, flow, and overall ambiance. It goes beyond static images, providing a more engaging experience that can highlight key features, architectural details, and the property’s unique selling points. Video tours are easily shareable online through various platforms and social media, expanding the property’s reach to a wider audience.
Signage
To ensure local residents are aware of the home for sale, I will ensure proper signage is installed. This ensures there will be adequate curb views by taking advantage of the local area traffic. Many listings are marketed just by using signage alone, so it is important to capitalize on the many benefits signage brings in marketing a property.
Leverage Client Database
Having an existing client database is a valuable asset in the context of a home sale. Your property listing will be distributed to my large existing base of clients and investors. This database streamlines marketing efforts by enabling targeted communication to a receptive audience with established real estate buying needs, increasing the chances of securing a timely and successful sale.
